Email Marketing Essentials
15

Thursday, 15 December

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

Email Marketing Essentials

Carol Mau Photo


Digital Marketing Strategist, Swoop Digital

15

Thursday, 15 December

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximise conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Prereqs & Preparation

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

About the Instructor

Carol Mau Photo

Digital Marketing Strategist,
Swoop Digital

Carol Founded Swoop Digital 5 years ago. Her main activities are website design & development, SEO, email marketing, Google Adwords, Facebook Ads & Data analysis. She works mainly with small to medium businesses, but also with some corporates and government organisations and has worked in Marketing for over 20 years on big brands like Birds Eye, M&Ms, Sorbent and Kmart and smaller brands like Bounty and Twix. Carol is Google Adwords Certified & a Google Partner - qualified in Adwords Search, Display, YouTube Ads, Google Analytics & Google Shopping, a Certified Practicing Marketer & Associate Fellow of The Australian Marketing Institute which is the peak industry body for Marketing.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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