Email Marketing Essentials
19

Tuesday, 19 November

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
$30 USD
Regular Ticket
$30 USD
Total
`

Questions? Read our FAQs

Email Marketing Essentials | November 19

Tyler Jacobson Photo


Digital Marketing Therapist/Partner, Omnifonic

19

Tuesday, 19 November

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
$30 USD
Regular Ticket
$30 USD
Total
`

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

About the Instructor

Tyler Jacobson Photo

Digital Marketing Therapist/Partner,
Omnifonic

Tyler Jacobson is a Digital Marketing Therapist & Partner at his agency, Omnifonic. He was formerly the head of digital marketing at Philosophy Communication (http://www.philosophycommunication.com), a full service marketing and PR agency located in Denver, CO, and Vice President of MacHighway (http://www.machighway.com), a global leading web hosting company, founder of skin care company Sweet Georgia Sugar (http://www.sweetgeogiasugar.com), and award winning club nights Lipgloss (http://www.lipglossdenver.com) and Mile High Soul Club (http://www.milehighsoulclub.com). He has given guest lectures to networking groups and college students about psychographic targeting and market segmentation on Facebook.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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