Email Marketing Essentials
19

Monday, 19 December

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin , TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Email Marketing Essentials

Sara Brinton Photo


Founder, Project Pink & Penguino

19

Monday, 19 December

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin , TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Prereqs & Preparation

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!

About the Instructor

Sara Brinton Photo

Founder,
Project Pink & Penguino

Sara Brinton is an expert in digital marketing and ecommerce strategy with 10+ years experience helping socially responsible businesses and non-profits connect with their customers and make an impact. A Seattle native, Sara recently moved to Austin from London. Sara is currently the Director of Marketing for Noonday Collection, a fashion startup that was just named the fastest growing business in Austin, Texas. Sara holds a Bachelor of Arts in Global Studies from Seattle Pacific University. Outside of work, Sara loves ballet, bicycles and beautiful shoes.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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