Email Marketing Essentials
19

Saturday, 19 December

1 3 pm EST

GA Austin (Livestream)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Email Marketing Essentials | December 19

Rachel Denton Photo


Marketing Operations Manager, Civitas Learning

19

Saturday, 19 December

1 3 pm EST

GA Austin (Livestream)

Online Class
Livestream
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Workshop

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Rachel Denton Photo

Marketing Operations Manager,
Civitas Learning

Rachel Denton is the Marketing Operations Manager at Civitas Learning, where she drives and manages the creation and execution of scalable processes across the company's marketing organization. Rachel creates and maintains metrics reports to enable the regular analysis of marketing campaign performance and effectiveness. Rachel started her career as an engineer, later applying her analytical skills and process-oriented mindset to digital product marketing and marketing operations for various Austin tech companies. Throughout her career she has gained extensive B2B experience and has developed a passion for data-driven marketing, in which she enjoys the challenge of finding ways to improve strategies and product growth through the latest tools and resources. Rachel holds an MS in Environmental Engineering and a BS in Chemical Engineering from The University of Texas at Austin.
In her spare time, you will find Rachel attending or performing at an improv show at one of the many great theaters in town, or enjoying time out with friends and her dogs on an outdoor patio.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.