Tuesday, 3 December
General Assembly @ 79 Anson
Level 20. 79 Anson Road
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Welcome to a new chapter of the 21st Century - The Experience Economy. A new era of consumers whose expectations go beyond a simple utility-based decision, but instead, are looking for brands who make them feel understood, heard and deeply connected to. How do you ensure your business speaks to and builds loyalty with today’s fickle and experience-led customer?
In a 2-part series, through a blended learning approach; you will learn how to elevate experience through the Design Thinking framework. Expect to come out of this introductory session armed with a deeper understanding of user behaviour and journey mapping to help you or your business stay relevant in this experience-led modern economy.
Part 1: A theoretical run-down on the encompassing elements and framework, focusing on identifying real life challenges and empathising with users.
Part 2: In groups, you’ll collaborate with fellow participants to map out user journeys and ideate on human- centered solutions.
It’s time we revolutionalise eXperiences.
Participants may think about challenges that they would like to solve in their businesses or daily life.
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