E-commerce Workshop: Content & Digital Marketing
12

Thursday, 12 January

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

E-commerce Workshop: Content & Digital Marketing

Vanessa Herman Photo


Principal, VE

12

Thursday, 12 January

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Workshop

For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business.

Takeaways

  • Overview of the e-commerce landscape and current trends
  • Identifying emerging trends in the e-commerce space
  • Evaluating current content strategies of the e-commerce landscape
  • An understanding of basic e-commerce metrics and approaches to measure impact
  • Understanding the business model
  • Reviewing sourcing and inventory - dropship and fulfillment
  • Assessing effectiveness of marketing channels to acquire users and drive sales
  • Best practices for providing great user experience and customer service
  • An outline of a project for a specific content strategy or roadmap, UX feature, Product improvement or Assortment roadmap for an existing or fictional business in a team collaborative environment.

Prereqs & Preparation

  • Open to all levels.
  • Bring a laptop, writing materials and access to Google docs.
  • Come with ideas & inspiration! Have an idea for a E-commerce business, digital landscape or a product to focus on for development.

About the Instructor

Vanessa Herman Photo

Principal,
VE

Vanessa (also known as “V”) Herman is a commerce & content professional. With 13+ years of experience in E-Commerce, Digital Marketing, Retail, Operations, Editorial and Content Creation, she has worked at Google Express, Restoration Hardware, ABC, CBS, Spirit Airlines and on projects such as Yahoo’s “WHO KNEW” and NBC’s “SATURDAY NIGHT LIVE”.

V grew up with the L.A. vibe, loving theatre and television, which led her to New York University’s Gallatin School of Individualized Study for her undergraduate degree. When she’s not working, she enjoys shopping local to find wonderful artists & artisans, riding her bike, and practicing Reiki, working with women recovering from breast cancer for The Shanti Project and various community members at SF Reiki Center.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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