E-Commerce Bootcamp: Content, Product & Digital Marketing

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

E-Commerce Bootcamp: Content, Product & Digital Marketing

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

For E-commerce and businesses online today, content is key. In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models. We will define best practices and participate in a sprint to creatively collaborate on alternate content strategies, product features, merchandising and marketing tactics for an existing or fictional business.

Takeaways

  • Overview of the e-commerce landscape and current trends
  • Identifying emerging trends in the e-commerce space
  • Evaluating current content strategies of the e-commerce landscape
  • An understanding of basic e-commerce metrics and approaches to measure impact
  • Methods of project management
  • Working with the UX, design and development process
  • Understanding the business model
  • Reviewing sourcing and inventory - dropship and fulfillment
  • Assessing effectiveness of marketing channels to acquire users and drive sales
  • Overview of CRM, partnerships & branding
  • Best practices for providing great user experience and customer service
  • A collaborative project for a specific content strategy or roadmap, UX feature, Product improvement or Assortment roadmap for an existing or fictional business. We will form teams, brainstorm an awesome idea, create an amazing deck and present for feedback!

Prereqs & Preparation

None.

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