Do You Lease or Own Your Community Engagement?

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Event

Do You Lease or Own Your Community Engagement?

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Event

About this event

Brands and companies look to social media platforms for engagement and marketing. But they are "leasing" space from these websites who are making billions of money off of them, keeping all of the data for themselves, and changing their rules at any given moment. Shouldn't brands "own" their fan engagement, conversations, and data? Let's talk about how the age of mobile and the rise of mobile messaging can make that happen.

About the Speaker:

Mr. Harrison Shih is President of Frankly Inc, a mobile messaging platform. He is an expert on consumer-facing tech products, user growth and engagement, and digital monetization. Mr. Shih has held leadership positions in product, marketing and design at Google, GREE International, and FitStar (acquired by FitBit, who announced their IPO this month), and serves as an advisor to various Silicon Valley startups including Seeds and Mobile Action. Mr. Shih attended Northwestern University, where he received degrees in Economics and Math and a certificate in Financial Economics. He is a cycling addict, bubble soccer aficionado, and aspiring outdoorsman!

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