Discover Your Business Narrative | Online
About this workshop
A Narrative Strategy is a working plan for achieving a unifying vision, clear objectives, successful growth and optimal financial performance. It is an ongoing story that we tell to your clients, customers, coworkers and staff to create a common ground of understanding to create a path to the desired future state.
A narrative strategy creates a structure for ongoing communication and relationship building. A purposeful story is a continuous way to connect with your target audience and allow them to become part of your story.
Unlike corporate colours, logos or taglines, your business story is not a conceptual piece of marketing.. It cannot be replicated and it cannot be predicted. This is truly powerful when future proofing your brand or business. There can be similarities, but no other business has the exact unique blend of human capital and stories that you have.
Part of imagining where the future is going is understanding our current moment in time. To do this well we must understand our business’s story. It has a cast of characters, plot lines and twists and turns and by focusing on your own story you let the narrative unfold and see how it moves you forward.
When the strategy is complete we deploy all of the story gold sitting within your business. A comprehensive story map charts your core business narrative connects it to your various audiences or stakeholders into a future state.
Takeaways
- Finding Your Story
- Why stories? Putting into context how stories create and shape culture on a small and large cultural level
- Discover the hidden story gems with our Formula – Business Goals & Values + Tension Within Future Goals = A Sticky Story Message
- Create a customer-centric focus with our Audience First Storytelling Methodology
- Learning the basic components of a story - Create A Sticky Core Message using our signature formula
- Understanding Story Vs Narrative
- Structuring your own ongoing narrative, examples of businesses who are doing this well Workshop exercise in simple story construction with story + sharing time
