This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
Matthew & Katie Iles,
Co-founders, Nine Lines Consulting
This course has already paid dividends for me. I obtained a job in the field of marketing (in part) because of what I learned. Others used it to help their personal online businesses grow. It was a great experience and I came away with concrete skills.
Erik Poole / Marketing Student
Payment plans available
Digital Marketing Instructor, General Assembly
Kristen is the Digital Marketing Manager at Virtru, a tech company that specializes in digital privacy. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that helps brands go from good to great. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions to solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs–be on the look out for Tonka and Winston on the General Assembly DC campus.
Communications, Marketing, & Branding Strategist, Proof Integrated Communications
Shane Brown is a seasoned marketing strategist specializing in brand management, digital strategy and advertising. He has spent the last seven years helping brands connect with their target audiences using every aspect of online and offline marketing. He currently manages large-scale integrated marketing campaigns for Proof Integrated Communications and occasionally makes delicious cocktails.
Payment plans available
Online Strategist and Content Developer, Food & Water Watch
Briana Kerensky is the Senior Digital Content Coordinator at Food & Water Watch, where she handles the “care and feeding” of the organization’s website and other online platforms. Prior to joining Food & Water Watch, Briana supported the online communication efforts of Communities In Schools and a number of other wonderful nonprofits. She graduated from Ithaca College with a bachelor’s in journalism and recently completed a master's in digital communication at Johns Hopkins University. When she’s not knee-deep in digital strategy, Briana enjoys watching "Parks and Recreation" reruns and baking deliciously unhealthy treats for her friends. Her favorite foods are jelly beans and apples.
Q: Why is this course relevant today?
The evolution of digital in the last 6 years has completely changed the way that people communicate, learn, and consume products. More than ever, brands have the ability to reach out to more customers and actually listen to them in order to tailor their messaging, brand, and product strategies.
The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
Q: What practical skill sets can I expect to have upon completion of the course?
By the end of the course, you’ll be able to:
Q: Who will I be sitting next to in this course?
A wonderfully varied group of people. Digital Marketing students tend to come from various backgrounds: architecture, publishing, design, and entrepreneurship. These students are often looking to apply digital marketing skills to their current jobs or to switch careers into the marketing world.
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