Digital Marketing Course: Edinburgh
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focussed jobs outpaced overall marketing jobs by 30%.
Get the Skills Today’s Employers Demand
Gain essential fluency to succeed as a marketer in the digital age. Growth-minded professionals and entrepreneurs can leverage versatile skills to execute digital marketing campaigns, win customers, and collaborate with agencies.
Tap Into a Valuable Professional Network
Form real connections that can change the course of your career. Meet practitioners and peers who can help you succeed through our global alumni network. Graduate with an industry-recognized GA certificate, and join an exclusive community.
Let Your Employer Foot the Bill
More than 45% of our part-time students receive tuition reimbursement from their companies — you could, too. We can send you an employer sponsorship package to show your manager the advantages of learning with GA.
Learn on a Schedule Designed for Busy Professionals
Learn for 10 weeks in the evenings, or dive into in-depth study with our 1-week, accelerated course. You can join us at one of our campuses or take part in one of our online courses — wherever you’re based — via the Remote classroom.
Statistics source: Burning Glass
Hundreds of Premier Companies Trust GA's Digital Marketing Programmes to Train Their Teams — Here Are Just a Few
Inside Our Best-in-Class Curriculum
Designed With a Focus on Real-World Relevance
Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field.
Build Campaigns That Fuel Business and Amplify Brands
This digital marketing course is designed for students with a range of professional experiences — including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimisation, Google Analytics, and more.
Get a Head Start With Self-Paced Prep Lessons
Once you enrol, we’ll assign you a brief onboarding task to introduce the digital marketing landscape, objective-first marketing, and the conversion funnel. Then, throughout the course, you’ll complete a series of online preparatory lessons before each session to get up to speed with the in-class topic and make the most of peer collaboration time.
Real-World Portfolio Projects
Graduate with a polished capstone project, applying digital marketing techniques to identify and overcome a real-world growth challenge. Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.
Individualised Instructor Support
Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Instructors are on hand in class and during office hours to offer real-time support and help you turn ideas into action.
Global Network of 80K+ Alumni
Create connections with peers that last well beyond your time in the classroom. As part of the GA alumni community, you’ll gain access to networking events and workshops to keep evolving your career for years to come.
Graduate With a Professional Portfolio: Sample Projects
“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move into marketing.”
Digital Marketing Manager, The Iconic
Kiki Tolentino, GA Sydney Graduate
These digital marketing professionals and entrepreneurs bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job.
GA instructors are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.
Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly
eCommerce Manager, Canada at Crate and Barrel
Founder at Terry Rice Consulting & Expert-in-Residence, Entrepreneur magazine
Case Study: P&G Ventures Partners With GA for Digital Marketing Training
Problem: To create new, innovative direct-to-consumer brands, P&G Ventures — Procter & Gamble’s startup studio — needed to rethink the firm’s traditional marketing approaches.
Solution: Through the P&G Performance Marketing Academy, General Assembly trains employees through deep dives into critical digital marketing disciplines, including Facebook and social media marketing, eCommerce strategy, and marketing analytics. Armed with this toolkit, marketers can move more nimbly with less reliance on agencies.
Impact: “We invested heavily in capability training. We brought in General Assembly, a training company that teaches practical technology skills like data analytics and SEO, so that we could continue to learn and have the skills to be more hands on.” — Leigh Radford, Vice President and General Manager, P&G Ventures
Case study source: Forbes, Big Firms Can’t Innovate: How P&G Ventures Is Dispelling The Myth
Flexible Financing Options
Receive full or partial tuition reimbursement from your company.
As low as
per your employer’s benefits
Total cost of course:
EdAid Payment Plan
Pay back your tuition over 24 months with 0% interest.
As low as
Divide tuition into two, three, or four payments.
As low as
Need advice? Our Admissions team is here to help.
Join Us Online:
This course is currently not available in Edinburgh.
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Frequently Asked Questions
Why are digital marketing skills relevant today?
Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion USD by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
What are the professional backgrounds of digital marketing students?
Digital Marketing is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You’ll find a diverse range of students in the classroom, including:
Traditional marketers or specialised marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
Junior marketers, recent graduates, or career changers who are seeking a foundational skill set and confidence to succeed on the job.
Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.
Ultimately, this programme attracts a community of eager learners who have an interest in running smart, customer-focussed campaigns that are backed by data.
What does my tuition cover?
Here are just some of the benefits you can expect as a GA student:
40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
A short onboarding task to prepare for this course.
Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
A real-world, multichannel campaign, developed and executed with support from your instructor.
Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
Exclusive access to alumni discounts, networking events, and career workshops.
A GA course certificate to showcase your new skill set on LinkedIn.
Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.
Will I earn a certificate?
Yes! Upon passing this course, you will receive a certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to employers and their LinkedIn networks. GA’s Digital Marketing course is well-regarded by many top employers, who contribute to our curriculum and use our marketing programmes to train their own teams.
Who teaches this course?
Our instructors represent the best and brightest digital marketing professionals whose clients include Google, Warby Parker, and Revlon. They combine in-depth experience as practitioners with a passion for nurturing the next generation of talent.
We work with a large pool of experienced instructors around the world. Please speak with our Admissions team to find out who is teaching the upcoming course in your location.
Are there any prerequisites?
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you’re brand new to the field or you’re looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.
Can I work full-time while enroled in this course?
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. Depending on your location, classes meet twice per week in the evenings, or all day on Saturday. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated 1-week option. You may opt to take this course in-person at one of our 20 campuses or online via our Remote classroom setup.
You will be expected to spend time working on homework and projects outside of class hours each week, but the workload is designed to be manageable with a full-time job.
If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.
Which format should I take this course in — on campus or online?
It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. If you don’t live near a GA campus, have a busy travel schedule, or just want to save yourself the commute, a Remote course could be a good option for you. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.
If you prefer to learn alongside your peers and can make it to campus, our in-person courses allow you to take advantage of our beautiful classrooms and workspaces.
Our Admissions team can advise you on the best format for your personal circumstances and learning style.
What are my financing options?
We offer a variety of different financing options, including instalment plans, so you can focus on what counts — your education. Plus, more than 45% of our part-time students receive full or partial tuition reimbursement from their employers. Speak with our Admissions team to learn more and find the best fit for you and your finances.
What projects will I work on during the course?
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimise your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.