Digital Marketing: LinkedIn & Facebook | Washington, D.C.

About this workshop

This interactive 1-day bootcamp will provide background what makes for compelling campaigns and why it's important for the brand.

More tactically, we will set-up campaigns on LinkedIn as well as Facebook (and now Instagram). We will walk through an example together and then student will launch their own campaigns (for their blogs, startups or businesses).

Marketers will learn how to execute LinkedIn and Facebook campaigns to help them advertise and build their respective brands. Marketing students will execute at least one campaign by the end of the workshop. We will learn how to evaluate results at the end of a campaign and what key metrics to review as well as how to reiterate for better results.

Takeaways

• The essentials for how to setup Facebook Ads and LinkedIn campaigns
• How to execute a campaign
• How to evaluate results post-campaign and metrics to measure
• Potential ways to reiterate

Prereqs & Preparation

Students should have a basic understanding of marketing or have a ad or campaign idea in mind.