Digital Marketing: Key Metrics
31

Tuesday, 31 January

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Digital Marketing: Key Metrics

Jill Quick Photo


Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups, Quick Marketing

31

Tuesday, 31 January

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Class

Become a data-driven marketer with this digital marketing key metrics class. Your marketing efforts need to be accountable, and you can’t improve what you don’t measure. Metrics—whether they be revenue, customer satisfaction, or engagement—become the driving force of our success. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. Break down the jargon, lose the fluffy reports and understand the data behind your marketing programmes.

Takeaways

  • Apply a measurement planning approach for your business
  • Understand the role of data, metrics and KPI’s in digital marketing
  • Understand the difference between vanity, leading, diagnostic and business performance metrics
  • CPC, CPM, CPA, CTR , ROI, LTV - what do these metrics mean for your business, and how do you measure them?
  • Use your metrics to tell a great “story” to investors, team members, and customers.

About the Instructor

Jill Quick Photo

Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups,
Quick Marketing

Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.

I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns.

On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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