Digital Marketing: Key Concepts and Metrics | March 23

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

• Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
• Learn about lean marketing principles - test, optimise, refine, repeat
• CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
• Understand the targeting opportunities on various search and social channels
• Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• This class will occur completely online using Zoom.
• Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
• Each individual class participant must have purchased a ticket