Digital Marketing: Key Concepts and Metrics | January 14
Sotirios Seridis
Digital Marketing Instructor,
General Assembly
About This Class
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.
This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Learn about lean marketing principles - test, optimise, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns
Preparation
None. Please bring a notepad and pen to class.
About the Instructor
Sotirios Seridis
Digital Marketing Instructor,
General Assembly
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
