Digital Marketing: Key Concepts and Metrics
2

Monday, 2 September

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total
`

Questions? Read our FAQs

Digital Marketing: Key Concepts and Metrics | September 2

Jessica Beaton Photo


Head of Business, dentsu X

2

Monday, 2 September

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total
`

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

None. Please bring a notepad and pen to class.

About the Instructor

Jessica Beaton Photo

Head of Business,
dentsu X

Jessica Beaton is currently the Head of Business at Dentsu Mobius, working with a range of global companies on social, SEO and creative strategy, ecommerce/digital media and content marketing.

Before landing in the Little Red Dot, Jessica got her MBA at HKUST and worked across Asia covering technology, travel, lifestyle, and luxury goods. Jessica has done content, SEO and social strategy for start-ups in Greater China and SEA, and launched CNNGo Shanghai (now CNN Travel). She is also a contributor to Huffington Post, Forbes Travel Guide and Conde Nast Traveller.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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