Digital Marketing: Key Concepts and Metrics
13

Monday, 13 February

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Digital Marketing: Key Concepts and Metrics

Tony DeYoung Photo


Digital Marketing and Growth Hacking Consultant

13

Monday, 13 February

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Prereqs & Preparation

None. Please bring a notepad and pen to class.

About the Instructor

Tony DeYoung Photo

Digital Marketing and Growth Hacking Consultant

Tony DeYoung is a hands-on digital marketing and growth hacking consultant to software companies from small startups to leading consumer software brands.

He holds a Masters in Psychology from Yale University and a Masters in Statistics from Stanford. He spends his time between city life in San Francisco and farm life in Western Sonoma.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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