Digital Marketing: Key Concepts and Metrics
20

Thursday, 20 December

6:30 8:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Digital Marketing: Key Concepts and Metrics

Salim Holder Photo


CEO, Find Your Plug LLC

20

Thursday, 20 December

6:30 8:30 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.

This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Takeaways

  • Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
  • Learn about lean marketing principles - test, optimise, refine, repeat
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • Understand the targeting opportunities on various search and social channels
  • Learn about the tools at your disposal to run effective digital marketing campaigns

Preparation

None. Please bring a notepad and pen to class.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Salim Holder Photo

CEO,
Find Your Plug LLC

Salim Holder is a highly sought Global Marketing expert with more than a decade of consistent results delivering unprecedented growth in sales and profits for a number of Fortune 500 brands including: Jameson Irish Whiskey, Poise; Kotex, Cottonelle and a number of smaller niche brands, Non-Profits and Start-ups. He is also a Lead Instructor for General Assembly’s Digital Marketing Certification Course and is a John Maxwell Certified Speaker, Corporate Trainer and Executive Coach. Salim earned an MBA from the University of Rochester’s Simon School of Business and a B.S. in Marketing from Hampton University. He is currently the Founder and CEO of Find Your Plug LLC, a boutique Brand Strategy and Influencer agency.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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