Digital Marketing: Key Concepts and Metrics (Santa Monica) | Online
About this class
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.
This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
The best place to park is in the structure off of Colorado and 2nd St. The first 90 minutes are free (269 Colorado Ave, Santa Monica, CA 90401).
The end of the Expo Line is the Downtown Santa Monica station, which is a 5-minute walk to campus.
The 733 bus also ends in Santa Monica directly in front of our building.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Learn about lean marketing principles - test, optimise, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None. Please bring a notepad and pen to class.
