Digital Marketing: Key Concepts and Metrics (Downtown LA) | Online
About this class
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.
This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
The best parking structure to use is at 350 E. 2nd Street. It is directly next door (to the right) of our building. The cost is $2.00/15 min ($10 max), $5.00 flat rate after 4pm.
Gold line stop in Little Tokyo is a 5 minute walk to campus. Red line stop at Grand Park and Civic Center is about 10-15 minute walk.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Learn about lean marketing principles - test, optimise, refine, repeat
- CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None. Please bring a notepad and pen to class.
