Digital Marketing

Discover how our rigorous, best-in-class course will transform your career.
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Break Into A Digital Marketing Career

Join the high-growth world of digital marketing in our full-time Immersive course. Our expert-designed curriculum is continually updated to keep pace with shifting employer demands. Gain competitive skills, personalized career coaching, and access to resources to continually foster your professional potential.

Learn digital marketing in an immersive environment

Evolve With the Tech Economy

The only guarantee in digital marketing is that in a year, everything will change. Our expert instructors will equip you with tools and resources to evolve along with the field so you stay ahead of the game.

Learn essential skills

Get Ahead With Today’s Essential Skills

Our curriculum focuses on the skills that today’s marketing leaders prioritize and local employers demand. Master tools like Google Analytics to create data-driven strategies across channels.

Grow and Foster Your Network

Grow and Foster Your Network

Leverage new and old connections. Collaborate with digital marketing experts and real-world clients, and join a vast global community of GA alumni, industry leaders, and corporate hiring partners.

Optimize Your Job Search

Work one on one with career coaches, connect with a network of more than 7,000 hiring partners, and set yourself up for long-term growth as part of GA’s global community.

Receive Dedicated Career Coaching

Work one on one with career coaches who are committed to furthering your professional success from day one of class to day one at a new job.

Build Out Your Professional Portfolio

Show off your work to potential collaborators and employers. Craft a portfolio of projects that showcase your new skills, including a real client campaign.

Fuel a Lifetime of Learning

Become part of a global community. After graduation, you’ll gain access to a suite of digital tools, development programs, tuition discounts to future GA offerings, and more.

Immersive Student Life

Each full day of expert-led instruction incorporates a mix of presentations, interactive labs, and collaboration to offer a hands-on, project-based approach to learning. Here's an example of what your schedule could look like as an Immersive student. (Times may vary based on location.)



Daily Recaps & Exercises

Reinforce newly learned concepts and skills, working independently and communicating with classmates via Slack.

Reinforce newly learned concepts and skills, working independently and communicating with classmates via Slack.



Instructor-Guided Lessons & Activities

Learn key objectives through expert-led lectures, discussions, and exercises.

Learn key objectives through expert-led lectures, discussions, and exercises.



Review Session

Recap morning coursework. (optional)

Recap morning coursework.



Labs & Exercises

Student-Guided Group Activities

Practice new skills, work on independent or group labs, and dive deeper into the day’s key topics.

Practice new skills, work on independent or group labs, and dive deeper into the day’s key topics.



Personalized Support

Reach your educational goals with individualized attention from instructors.

Reach your educational goals with individualized attention from instructors.



Assignments & Projects

Complete homework, projects, and review exercises with help from evening TAs.

Complete homework, projects, and review exercises with help from evening TAs.

Work Lounge GA

What You’ll Learn

Today’s digital marketers work at the intersection of creativity and strategic thinking. To succeed in the field, you need creative skills to effectively draw prospects into your brand’s story and analytical skills to determine the right channels, messages, and campaigns. Master building customer-led marketing strategies that deliver business results — regardless of industry or company size — in this hands-on, course.

Record Player

Consumer Insights and Storytelling

People everywhere are being inundated with marketing messages, content, and other comms at an unprecedented pace. Find out what matters most to your target customers, then craft brand messages that break through the noise and provide them with the value they’re looking for.

Marketing Funnel

Measurement and Optimization

Set SMART marketing objectives that are specific, measurable, actionable, realistic, and time-bound. Analyze, test, and optimize the performance of websites and campaigns. Practice calculating return on investment and attribution to pinpoint opportunities for improvement.


Acquisition, Engagement, and Retention

Get hands-on practice with core digital channels including search marketing, SEO and content, email and one-to-one marketing, social media, video marketing, and more to deliver on strategic goals.

Charts and Graphs

Marketing Technology

Navigate the essential platforms that professional digital marketers use to facilitate campaign measurement, optimization, and automation. Get hands-on practice with Google Analytics, Google AdWords, HubSpot, and more.


Working With Teams and Clients

Collaborate with fellow marketers, stakeholders, clients, and real-world customers to solve marketing problems and create campaign strategies. Practice client management, teamwork, and presentation skills.

Explore the course curriculum in detail.

Learn In

Set as default location

Infocomm and Media Development Authority of Singapore (IMDA) and General Assembly are collaborating on building tech talent in Singapore under the Tech Immersion and Placement Programme (TIPP). Singapore Citizens and permanent residents who are accepted into General Assembly’s course and meet the eligibility criteria will receive a subsidy. Terms and conditions will be outlined in the student contract.

Eligibility Criteria for Subsidy:

  • Receive an offer letter for placement in the DMI course (you will need to apply and be admitted to the course).
  • Provide a copy of your NRIC/passport as proof of citizenship / permanent residency.
  • Recipient must be committed to working in field of training, or building a tech startup in Singapore, and must provide proof of outcome after the course.
  • Terms and conditions will be outlined in the student contract.

Tuition and Fees

Registration / Application Fee Non-Refundable Tuition Total Cost TIPP Subsidy Fee Payable by Singapore Citizens and PRs
150 SGD 13,500 SGD 13,650 SGD 9,100 SGD 4,550 SGD

Singapore citizens and permanent residents ages 40 and older are eligible for higher subsidies. Please write to to enquire.

Course Dates

This course is not currently available in Singapore.

Would you like to be notified when it gets scheduled? Sign up.

Enrollment Criteria

  • Minimum of 18 years of age.
  • Minimum of three credits in any "O" level subjects (or equivalent), including English Language.
GA Welcome Desk

Frequently Asked Questions

Have questions? We’ve got the answers. Get details on how you can grow in this course.

Why is this course relevant today?

According to a job market study by McKinley Partners, the demand for digital marketing talent is more than double the supply — far more than any other role in marketing. Because of their ability to distill customer insights from real-time data, companies increasingly need digital marketers to not only define marketing plans and strategies, but also help drive business and product innovation.

What practical skill sets can I expect to have upon completion of the course?

By the end of our Digital Marketing Immersive, you will be able to:

  • Use data to craft strong objective-driven strategies and optimize their performance.
  • Navigate the vast landscape of digital marketing channels, tactics, and technologies to choose the right ones for your goals.
  • Reach target audiences with tailored messaging that drives them through the conversion funnel.
  • Solve real problems for businesses around acquiring, engaging, and retaining customers.
  • Analyze consumer data to tell consistent brand stories and remove friction throughout the consumer journey.
  • Gain proficiency with core digital marketing tactics including paid search, SEO, content marketing, email, paid and organic social media marketing, influencer marketing, and digital advertising (native, display, and video).
  • Measure, analyze, and optimize the performance of campaigns using Google Analytics, Google Tag Manager, and A/B testing tools.
  • Demonstrate skills that complement a digital marketer’s toolkit: coding basics, user experience design concepts like user research, data analytics, and communication and presentation skills.

What kind of community will I find in this course?

Our Digital Marketing Immersive course attracts eager learners who are as passionate about growing and launching a new career as you are. Their backgrounds span professions in design, product management, and many other fields. The General Assembly experience creates lasting friendships and collaborations that will support you throughout a lifetime of discovery.

What does my tuition cover?

  • Expert-led training in digital marketing skills, methods, and best practices.
  • Access to a dedicated group of career coaches who will help you land a job after graduation.
  • Ongoing job search support and exclusive networking opportunities.
  • Additional alumni perks, including discounts, workshop credits, online classes, and more.

What are my financing options for an Immersive course?

Financial hurdles shouldn’t keep you from achieving your goals. In addition to payment plans, we offer a few different financing options, so you can focus on what counts — your education. We also offer tuition reimbursement and scholarships for eligible students facing barriers to enrollment.

Still curious?

View all FAQs.

Have More Questions?

Call us at +65 31589593.

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Academic Policies


Students in some courses may be required to spend up to 20 hours outside of class per week working on homework/projects.


Academic credit is measured in clock hours. One hour of instructional time is defined as a sixty-minute period.

Standards of progress

General Assembly measures student progress through frequent homework assignments and in-depth projects. The courses are non-examinable. Students are graded on a pass/fail basis. To receive a passing grade, students must:

  1. Receive a passing grade on 80% of all homework assignments. Homework is graded on the basis of completion. To receive a passing grade on a homework assignment, students must complete 100% of the minimum tasks specified in that assignment.
  2. Maintain consistent attendance as outlined in the Attendance section below. A passing grade in attendance will be given to students with no more than two or four absences, depending on the program.
  3. Receive a passing grade on all course projects. Projects are graded on an A-F scale. A grade of a D and above is passing.


With prior approval from General Assembly, students in full-time programs are permitted to miss up to 4 class meetings and students in part-time programs are permitted to miss up to 2 class meetings. A class meeting is defined as the instructional hours provided on one calendar day. Any student that has failed to attend 4 class meetings without advanced approval from General Assembly may be withdrawn. Please refer to the Withdrawal Policy, below. General Assembly may allow a greater number of excused absences in its discretion. At each GA campus, attendance is taken at every class meeting. In addition, at GA’s Washington campus, attendance is taken by faculty fifteen minutes after class begins.

Make-up work

Students who miss coursework due to an absence approved prior to the absence are responsible for making up missed coursework by the last day of class to receive a passing grade. General Assembly classes are generally not taped, archived, or offered on alternative schedules for students who miss classes.


A Letter of Completion is issued within 7 days of the end of the course to each student who has successfully fulfilled the General Assembly requirements of obtaining a “Pass” in a course.

Dig Deeper Into The Curriculum

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