Digital Marketing
Immersive

Discover how our rigorous, best-in-class course will transform your career.
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Talk to Admissions +61 (03) 8592 7303

Break Into A Digital Marketing Career

Join the high-growth world of digital marketing in our full-time Immersive course. Our expert-designed curriculum is continually updated to keep pace with shifting employer demands. Gain competitive skills, personalized career coaching, and access to resources to continually foster your professional potential.

Learn digital marketing in an immersive environment

Evolve With the Tech Economy

The only guarantee in digital marketing is that in a year, everything will change. Our expert instructors will equip you with tools and resources to evolve along with the field so you stay ahead of the game.

Learn essential skills

Get Ahead With Today’s Essential Skills

Our curriculum focuses on the skills that today’s marketing leaders prioritize and local employers demand. Master tools like Google Analytics to create data-driven strategies across channels.

Grow and Foster Your Network

Grow and Foster Your Network

Leverage new and old connections. Collaborate with digital marketing experts and real-world clients, and join a vast global community of GA alumni, industry leaders, and corporate hiring partners.

Optimize Your Job Search

Work one on one with career coaches, connect with a network of more than 7,000 hiring partners, and set yourself up for long-term growth as part of GA’s global community.

Receive Dedicated Career Coaching


Work one on one with career coaches who are committed to furthering your professional success from day one of class to day one at a new job.

Build Out Your Professional Portfolio


Show off your work to potential collaborators and employers. Craft a portfolio of projects that showcase your new skills, including a real client campaign.

Fuel a Lifetime of Learning


Become part of a global community. After graduation, you’ll gain access to a suite of digital tools, development programs, tuition discounts to future GA offerings, and more.

Immersive Student Life

Each full day of expert-led instruction incorporates a mix of presentations, interactive labs, and collaboration to offer a hands-on, project-based approach to learning. Here's an example of what your schedule could look like as an Immersive student. (Times may vary based on location.)

9
a.m.

Review

Daily Recaps & Exercises


Reinforce newly learned concepts and skills, working independently and communicating with classmates via Slack.

Reinforce newly learned concepts and skills, working independently and communicating with classmates via Slack.

10
a.m.

Lecture

Instructor-Guided Lessons & Activities


Learn key objectives through expert-led lectures, discussions, and exercises.

Learn key objectives through expert-led lectures, discussions, and exercises.

12
p.m.

Lunch

Review Session


Recap morning coursework. (optional)

Recap morning coursework.

(optional)

2
p.m.

Labs & Exercises

Student-Guided Group Activities


Practice new skills, work on independent or group labs, and dive deeper into the day’s key topics.

Practice new skills, work on independent or group labs, and dive deeper into the day’s key topics.

5
p.m.

One-on-Ones

Personalized Support


Reach your educational goals with individualized attention from instructors.

Reach your educational goals with individualized attention from instructors.

6
p.m.

Homework

Assignments & Projects


Complete homework, projects, and review exercises with help from evening TAs.

Complete homework, projects, and review exercises with help from evening TAs.

Work Lounge GA

What You’ll Learn

Today’s digital marketers work at the intersection of creativity and strategic thinking. To succeed in the field, you need creative skills to effectively draw prospects into your brand’s story and analytical skills to determine the right channels, messages, and campaigns. Master building customer-led marketing strategies that deliver business results — regardless of industry or company size — in this hands-on, course.

Record Player

Consumer Insights and Storytelling

People everywhere are being inundated with marketing messages, content, and other comms at an unprecedented pace. Find out what matters most to your target customers, then craft brand messages that break through the noise and provide them with the value they’re looking for.

Marketing Funnel

Measurement and Optimization

Set SMART marketing objectives that are specific, measurable, actionable, realistic, and time-bound. Analyze, test, and optimize the performance of websites and campaigns. Practice calculating return on investment and attribution to pinpoint opportunities for improvement.

Envelope

Acquisition, Engagement, and Retention

Get hands-on practice with core digital channels including search marketing, SEO and content, email and one-to-one marketing, social media, video marketing, and more to deliver on strategic goals.

Charts and Graphs

Marketing Technology

Navigate the essential platforms that professional digital marketers use to facilitate campaign measurement, optimization, and automation. Get hands-on practice with Google Analytics, Google AdWords, HubSpot, and more.

Clipboard

Working With Teams and Clients

Collaborate with fellow marketers, stakeholders, clients, and real-world customers to solve marketing problems and create campaign strategies. Practice client management, teamwork, and presentation skills.

Explore the course curriculum in detail.

Fund Your Future

Need payment assistance? Our financing options allow you to focus on what matters: your goals.

Need advice? Our Admissions team is here to help.

⁶ Must be 18 years or older and an Australian citizen or permanent resident.

GA Welcome Desk

Frequently Asked Questions

Have questions? We’ve got the answers. Get details on how you can grow in this course.

Why is this course relevant today?

According to a job market study by McKinley Partners, the demand for digital marketing talent is more than double the supply — far more than any other role in marketing. Because of their ability to distill customer insights from real-time data, companies increasingly need digital marketers to not only define marketing plans and strategies, but also help drive business and product innovation.

What practical skill sets can I expect to have upon completion of the course?

By the end of our Digital Marketing Immersive, you will be able to:

  • Use data to craft strong objective-driven strategies and optimize their performance.
  • Navigate the vast landscape of digital marketing channels, tactics, and technologies to choose the right ones for your goals.
  • Reach target audiences with tailored messaging that drives them through the conversion funnel.
  • Solve real problems for businesses around acquiring, engaging, and retaining customers.
  • Analyze consumer data to tell consistent brand stories and remove friction throughout the consumer journey.
  • Gain proficiency with core digital marketing tactics including paid search, SEO, content marketing, email, paid and organic social media marketing, influencer marketing, and digital advertising (native, display, and video).
  • Measure, analyze, and optimize the performance of campaigns using Google Analytics, Google Tag Manager, and A/B testing tools.
  • Demonstrate skills that complement a digital marketer’s toolkit: coding basics, user experience design concepts like user research, data analytics, and communication and presentation skills.

What kind of community will I find in this course?

Our Digital Marketing Immersive course attracts eager learners who are as passionate about growing and launching a new career as you are. Their backgrounds span professions in design, product management, and many other fields. The General Assembly experience creates lasting friendships and collaborations that will support you throughout a lifetime of discovery.

What does my tuition cover?

  • Expert-led training in digital marketing skills, methods, and best practices.
  • Access to a dedicated group of career coaches who will help you land a job after graduation.
  • Ongoing job search support and exclusive networking opportunities.
  • Additional alumni perks, including discounts, workshop credits, online classes, and more.

What are my financing options for an Immersive course?

Financial hurdles shouldn’t keep you from achieving your goals. In addition to payment plans, we offer a few different financing options, so you can focus on what counts — your education. We also offer tuition reimbursement and scholarships for eligible students facing barriers to enrollment.

Still curious?

View all FAQs.

Have More Questions?

Call us at +61 (03) 8592 7303.

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