Digital Marketing Immersive: Melbourne
19K+ Premier Hiring Partners From Around the World
With 11K+ hires, we’ve placed more grads in high-growth, high-pay tech careers than any other programme.
Launch a Fulfilling, Future-Proof Career
Gain the tools to execute on creative and strategic thinking, developing customer-first marketing strategies that drive business results across industries and organisations.
Open Doors With Industry Connections
Tap into GA’s growing global network of digital marketing experts, instructors, hiring partners, and alumni, and equip yourself to succeed in a rapidly expanding field.
Build a Professional-Grade Portfolio
Distinguish yourself as a digital marketer, compiling a portfolio of data-driven campaign strategies and real-world client work.
Get Personalised Job Support at Every Step
Build confidence with mock interviews, get connected with top employers, and navigate your job search from end-to-end with a dedicated career coach.
Campus Experience: Bringing the Digital Marketing World Into the Classroom
Expert-Led Instruction That Gets You Job-Ready
Become a true digital marketing practitioner. Gain fluency in the field and collaborate with leading professionals through lectures, hands-on exercises, and real-world client projects.
Exclusive Access to Leaders in Tech
Get an insider’s look at the marketing industry. Engage with digital marketers and hiring managers through sessions like hiring panel discussions and guest speakers.
Gain a Valuable Professional Network
Transform and grow your career alongside motivated peers (and potential collaborators). The GA community is a priceless resource — just ask our 80K+ alumni.
What You’ll Learn: Inside Our Curriculum
Made With — and for — Employers
Developed with insights from our global network of experts, our curriculum is primed for industry relevance. Learn creative skills to effectively draw customers into your brand’s story and analytical skills to target the right channels, messages, and campaigns.
Gain a Well-Rounded Digital Foundation
Navigate the vast landscape of digital marketing tools and techniques. Practise leveraging core digital channels including search marketing, SEO and content, and more to deliver on strategic goals. Then, measure, analyse, and optimise the performance of campaigns using Google Analytics and other fundamental tools.
Go Beyond Technical Fluency
Our holistic programme prepares you to work cross-functionally with fellow marketers, stakeholders, clients, and real-world customers. Hone client management, teamwork, and presentation skills, and round out your toolkit with complementary concepts from web development and UX design.
Pre-Work: 14 Hours of Online Tutorials
Units 1–2: Foundations and Insights
Units 3–4: Content, Search, and Site
Units 5–6: Paid Search, Analytics, and MarTech
Units 7–8: Social Media and Media Planning
Units 9–10: Working With Clients
These digital marketing veterans bring in-depth experience from the field to the classroom each day, providing invaluable insights into succeeding on the job.
GA instructors are committed to providing personalised feedback and support to help you gain confidence with key concepts and tools.
The Power of a Dedicated Coach + The Largest Hiring Network
Strategy and Accountability
Our coaches work with you to tell the story of your professional background and individualise your path to a new career. Set goals and stay motivated from the first day of class!
Go In Prepared
Develop your professional brand: polish your online and in-person presence, showcase real client work, and practise interviewing skills.
Exclusive Networking Opportunities
Learn networking nuances, connect with hiring managers at exclusive GA-hosted events, and prepare to shine with mock interviews.
Join Us Online:
This course is currently not available in Melbourne.
Would you like to be notified when it gets scheduled? Sign up.
Tuition and Financing
Save $450 AUD when you pay in full upfront.
Total cost of course:
ZeeFi Deferred Payment Assist
Pay back your tuition in 12 monthly instalments starting three months after graduation.
Approval subject to eligibility.
Apply for programmes that provide opportunity and access to underrepresented communities in tech.
Divide tuition into three easy payments.
ZeeFi Payment Assist
Pay back your tuition over 24 interest-free monthly instalments.
Need advice? Our Admissions team is here to help.
Frequently Asked Questions
Why is this digital marketing bootcamp relevant today?
According to a 2019 job market study by McKinley Partners, 94% of companies surveyed increased the size of their marketing teams in 2018 — up from 73% the previous year — and the demand continues to grow. Because of their ability to distil customer insights from real-time data, companies increasingly need digital marketers to not only define marketing plans and strategies, but also help drive business and product innovation.
Will I earn a certificate?
Yes! Upon passing this course, you will receive a signed certificate of completion. Thousands of GA alumni use their course certificate to demonstrate skills to potential employers — including our 19K+ hiring partners — along with their LinkedIn networks. GA’s marketing programmes are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.
What are the professional backgrounds of digital marketing bootcamp students?
Our Digital Marketing Immersive course attracts eager learners who are as passionate about growing and launching a new career as you are. Their backgrounds span professions in design, product management, and many other fields. The General Assembly experience creates lasting friendships and collaborations that will support you throughout a lifetime of discovery.
Are there any prerequisites for this digital marketing bootcamp?
This is a beginner-friendly programme with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Once you enrol, we equip you with online, self-paced preparatory lessons to set you up for success. Dive into digital marketing fundamentals and gain a common vocabulary to start collaborating with classmates on day one.
Our Admissions team can discuss your background and learning goals to advise if this Immersive is a good fit for you.
What does my tuition cover?
Here are just some of the benefits full-time students can expect at GA:
Expert instruction in the skills you need to successfully transition into a digital marketing career.
Self-paced pre-work to explore digital marketing fundamentals and prepare to hit the ground running on day one of class.
Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
A professional-grade portfolio of projects to showcase new skills to potential employers and collaborators, including a real client campaign.
Individual feedback and guidance from instructors and TAs during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
Dedicated career services to help you navigate your personal job search experience, from technical challenges, to salary negotiation, and more.
Interview prep, including resume reviews, mock interviews, and whiteboarding practice.
Exclusive access to alumni discounts, networking events, and career workshops.
A GA course certificate to showcase your new skill set on LinkedIn.
Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.
What practical skill sets can I expect to have by the end of this digital marketing bootcamp?
By the end of our Digital Marketing Immersive, you will be able to:
Use data to craft strong objective-driven strategies and optimise their performance.
Navigate the vast landscape of digital marketing channels, tactics, and technologies to choose the right ones for your goals.
Reach target audiences with tailored messaging that drives them through the conversion funnel.
Solve real problems for businesses around acquiring, engaging, and retaining customers.
Analyse consumer data to tell consistent brand stories and remove friction throughout the consumer journey.
Gain proficiency with core digital marketing tactics including paid search, SEO, content marketing, email, paid and organic social media marketing, influencer marketing, and digital advertising (native, display, and video).
Measure, analyse, and optimise the performance of campaigns using Google Analytics, Google Tag Manager, and A/B testing tools.
Demonstrate skills that complement a digital marketer’s toolkit: coding basics, user experience design concepts like user research, data analytics, and communication and presentation skills.