Digital Marketing Fundamentals Workshop Series | August 17

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer.

This workshop is the interactive and hands-on way to get started promoting your business. You will dive head first into digital marketing tools and principles, skill up with exercises, and by the end of the day you’ll know how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.

• Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
• Write a SMART objective for a scenario digital marketing strategy.
• Differentiate between KPIs and metrics.
• Choose the right KPI and actionable metrics for your scenario.
• From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
• Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
• Choose an element of your campaign to test, and write a hypothesis for that test.

This workshop is for beginners. No prior knowledge or experience required.

If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the course.

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.