Digital Marketing For Small Businesses Masterclass: Presented by GA + Hey You | Online

About this event

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from big corporates to small businesses.

In this deep-dive Masterclass, we'll take a holistic look at digital marketing to help you launch/optimise your online business.

You should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for your business, including:

• What makes an effective brand strategy
• Identifying and understanding online consumer behaviour
• Setting effective goals, KPIs and digital marketing analytics
• Learn the basics of search engine marketing (SEM) & search engine optimisation (SEO)
• Understanding social media marketing
• Understand the basics of email marketing

The Masterclass will be followed by happy hour drinks, networking and a chance to interact with fellow Sydney-based business owners, entrepreneurs and startups.