Digital Marketing Bootcamp Remote (Online)
23

Monday, 23 December

11 am – 5 pm EST

GA Raleigh (Online)

TBD
Raleigh
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp Remote (Online) | December 23

Sharon Lee Thony Photo


Digital Marketing Executive, Founder & Principal of SLT Consulting, Sharon Lee Thony Consulting

23

Monday, 23 December

11 am – 5 pm EST

GA Raleigh (Online)

TBD
Raleigh
$250 USD
Regular Ticket
$250 USD
Total

Questions? Read our FAQs

About This Workshop

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to build your brand and marketing strategy, leverage the key channels of search, social, email, and paid marketing, and analyze and optimize your campaigns with data-driven decisions.

Takeaways

  • A solid understanding of who your customers are and how to segment your audience for more effective marketing.
  • How to develop a marketing funnel based on your conversion flow.
  • How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
  • How to convert website visitors through website optimization, landing page creation, and lead nurturing.
  • How to measure your marketing and use analytics to improve your efforts.

Preparation

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Sharon Lee Thony Photo

Digital Marketing Executive, Founder & Principal of SLT Consulting,
Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, MasterCard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

She is a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.

Sharon has taught over 100+ classes and workshops in digital marketing at General Assembly.
She serves as a member of the General Assembly Digital Marketing Product Advisory Board and in recognition of her exemplary service in the classroom, Sharon has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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