Digital Marketing Bootcamp Remote (Online)
17

Tuesday, 17 September

11 am – 5 pm EDT

GA Boston (Online)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total
`

Questions? Read our FAQs

Digital Marketing Bootcamp Remote (Online) | September 17

Jenna Camann Photo


Digital Marketing Strategist, Pivot Digital

17

Tuesday, 17 September

11 am – 5 pm EDT

GA Boston (Online)

Online Class
Livestream
$250 USD
Regular Ticket
$250 USD
Total
`

Questions? Read our FAQs

About This Workshop

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to build your brand and marketing strategy, leverage the key channels of search, social, email, and paid marketing, and analyze and optimize your campaigns with data-driven decisions.

Takeaways

  • A solid understanding of who your customers are and how to segment your audience for more effective marketing.
  • How to develop a marketing funnel based on your conversion flow.
  • How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
  • How to convert website visitors through website optimization, landing page creation, and lead nurturing.
  • How to measure your marketing and use analytics to improve your efforts.

Preparation

  • A project or company whose marketing plan you want to focus on in this Bootcamp
  • This Bootcamp is taken completely online across two different 3-hour sessions.
  • We will provide login information and a link to the platform on the day of each session
  • You will need a computer and a strong internet connection

About the Instructor

Jenna Camann Photo

Digital Marketing Strategist,
Pivot Digital

Jenna is a digital strategist rooted in a love of marketing analytics. She now leads a small digital consulting firm focused on providing best in class strategies to businesses looking to influence their future through digital marketing. Prior to that, she led the digital efforts for the Boston Bruins and TD Garden, overseeing all digital channels for the renown team and venue. She has worked with dozens of companies in her 10+ years of experience, helping ideate, manage and execute digital strategies and programs. She learned shortly after graduating from Bucknell University how digital marketing data could influence programs she was managing with her first client, Lowe's Home Improvement. From there, she focused on delivering clients ideas coupled with appropriate measurement goals and plans to create lasting digital experiences. Prior to her role as Director of Digital for the Boston Bruins and TD Garden, Jenna worked at GMR Marketing and Digitas, with clients including Harley-Davidson, PUMA, Bank of America, P&G, Lenovo, Goodyear, and MillerCoors.

In recognition of her exemplary service in the classroom, Jenna has been selected as a member of General Assembly's Distinguished Faculty program. Jenna serves as a member of the Product Advisory Board for GA's digital marketing courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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