Digital Marketing Bootcamp Remote (APAC Online)
6

Wednesday, 6 November

12 6 pm AEDT

GA Sydney (Online)

Online
Sydney
$140 AUD
Regular Ticket
$140 AUD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp Remote (APAC Online) | November 6

Catherine Toms Photo


Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Stephen Toms Photo


Co-Founder, Smithfield Digital

6

Wednesday, 6 November

12 6 pm AEDT

GA Sydney (Online)

Online
Sydney
$140 AUD
Regular Ticket
$140 AUD
Total

Questions? Read our FAQs

About This Workshop

Our industry-leading campus bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you the framework to build your brand and marketing strategy, leverage the key channels of search, social and email marketing, and analyse and optimise your campaigns with data-driven decisions.

Takeaways

  • How to set your objectives for success and key metrics to help you get there.
  • A solid understanding of how to find your best customers and how to segment your audience for more effective digital marketing.
  • How to develop a digital marketing funnel based on your conversion flow.
  • A dive into some of the key channels available to attract website visitors through content marketing, social media marketing, SEO, and email, and how to convert website-visitors through website optimisation and landing page creation.
  • How to measure your marketing and use analytics to improve your efforts.

Preparation

Students should bring a project or company whose marketing plan you want to focus on in this bootcamp.

 

What will the remote learning experience be like?

  • Ask questions and interact with peers and expert instructors — all in real time. Collaborate via live chat, voice, and video.
  • Complete hands-on coursework in an online classroom designed to keep you engaged and focused.
  • Gain accountability and guidance from your instructor and fellow classmates to help you turn skills into career success.

 

Note

  • This bootcamp is taken completely online.
  • We will provide login information and a link to the platform on the day before the session.
  • You will need a computer and a strong internet connection.
  • If you enrol less than 24 hours before the bootcamp commences, please email sydney@generalassemb.ly for instructions.

About the Instructors

Catherine Toms Photo

Co-Founder, Smithfield Digital, Lead Instructor - Digital Marketing, General Assembly

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Stephen Toms Photo

Co-Founder,
Smithfield Digital

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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