Digital Marketing Bootcamp Remote (APAC Online)
1

Thursday, 1 August

12 6 pm AEST

GA Sydney (Online)

Online
Sydney
$140 AUD
Regular Ticket
$140 AUD
Total
`

Questions? Read our FAQs

Digital Marketing Bootcamp Remote (APAC Online)

Tara McFall Photo


Senior Digital Marketing Consultant, Tara McFall Consulting

1

Thursday, 1 August

12 6 pm AEST

GA Sydney (Online)

Online
Sydney
$140 AUD
Regular Ticket
$140 AUD
Total
`

Questions? Read our FAQs

About This Workshop

Our industry-leading campus bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are.

Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you the framework to build your brand and marketing strategy, leverage the key channels of search, social and email marketing, and analyse and optimise your campaigns with data-driven decisions.

Takeaways

  • How to set your objectives for success and key metrics to help you get there.
  • A solid understanding of how to find your best customers and how to segment your audience for more effective digital marketing.
  • How to develop a digital marketing funnel based on your conversion flow.
  • A dive into some of the key channels available to attract website visitors through content marketing, social media marketing, SEO, and email, and how to convert website-visitors through website optimisation and landing page creation.
  • How to measure your marketing and use analytics to improve your efforts.

Preparation

Students should bring a project or company whose marketing plan you want to focus on in this bootcamp.

 

What will the remote learning experience be like?

  • Ask questions and interact with peers and expert instructors — all in real time. Collaborate via live chat, voice, and video.
  • Complete hands-on coursework in an online classroom designed to keep you engaged and focused.
  • Gain accountability and guidance from your instructor and fellow classmates to help you turn skills into career success.

 

Note

  • This bootcamp is taken completely online.
  • We will provide login information and a link to the platform on the day before the session.
  • You will need a computer and a strong internet connection.
  • If you enrol less than 24 hours before the bootcamp commences, please email sydney@generalassemb.ly for instructions.

About the Instructor

Tara McFall Photo

Senior Digital Marketing Consultant,
Tara McFall Consulting

Tara McFall is a digital marketing and ecommerce consultant with over 12 years experience across the complete digital landscape. After completing her Bachelor of Commerce at Wollongong University, Tara began her online journey in 2003 managing the first digital marketing campaigns for Rydges Hotels & Resorts and, more recently, building complex enterprise eCommerce solutions, marketing strategies and new digital teams for Moet Hennessy Australia and eBay Australia.

Her experience has taken her from Sydney to Hong Kong and London leading digital marketing efforts for brands such as QT Hotels, Vodafone, Orange, Art Series Hotels, Monster Worldwide and News Digital Media. Tara loves to blend creativity with technical expertise to solve business problems and develop innovative business solutions.

When not teaching at General Assembly Tara can be found teaching or practicing yoga, usually at Bondi Beach.

In recognition of her exemplary service in the classroom, Tara has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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