Digital Marketing Bootcamp | Online | February 12

$199 SGD each
Friday, 11 February, 2022
8 pm – 1 am EST
Singapore (Online)

About This Workshop

Take advantage of our New Year, New You Sale to receive 50% off at the checkout. Apply the code newyear50 at the checkout. Sale ends on Monday 31st January.

The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone - from retail to brands and agencies.

Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.

Good things come to those who learn** - GA.** Participants who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.

Takeaways

  • Learn how to create a targeted and holistic digital marketing strategy.

  • Discover top marketing trends and tactics.

  • Boost your content by learning how to use different channels effectively.

  • Measure your success with examples of KPIs and metrics to track.

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

This session will not be recorded, however slides will be shared following the class.

About the Instructor

Michael Buchholz Photo

Managing Director, Caldwell Richards

Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.

Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.

Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.