The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone - from retail to brands and agencies.
Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
Good things come to those who learn** - GA.** Participants who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.
Learn how to create a targeted and holistic digital marketing strategy.
Discover top marketing trends and tactics.
Boost your content by learning how to use different channels effectively.
Measure your success with examples of KPIs and metrics to track.
Michael is the founder and managing director of Caldwell Richards, a Singapore-based marketing and design consultancy helping B2B tech start-ups and Fortune 500 companies address their marketing challenges.
Having lived in Asia for the past 20+ years, his working career has allowed him to develop a broad range of experience in Communications, Marketing and Business Development with some of the world’s most recognized technology brands. This background has given him the opportunity to build his Go-To-Market skills in terms of Strategy and Budgeting, as well as lead projects in Advertising, Branding, Channel Management, Content Development, Digital Marketing, Events Management, Lead Generation, Product Marketing, Public Relations, and Web Development.
Michael has a Bachelor of Arts degree from the University of Western Ontario and a Master of Arts degree in Communications Management from The University of South Australia. Outside of work, Michael is an avid diver and passionate about motorcycles
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