Digital Marketing Bootcamp
Kelly Aratoon
Founder,
The Falling Agency
About This Workshop
In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career.
Takeaways
- Grasp who your customers are and how to reach them online
- Understand how to use metrics, KPIs, and analytics to quantify results
- Learn how to develop a content marketing strategy to effectively reach and retain your customers
- Understand how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing
Preparation
This bootcamp is designed for anyone interested in gaining a deeper understanding of the digital marketing landscape.
What to bring to class: All participants must bring their own laptop to class. We also recommend bringing a project/company that you want to focus on for the bootcamp along with any brand documents (including elevator speech, example of the website), if you have them.
About the Instructor
Kelly Aratoon
Founder,
The Falling Agency
Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness.
Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
