Digital Marketing Bootcamp
17

Saturday, 17 November

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp

Kristen Ferrer Photo


Director of Digital Marketing, mdg

17

Saturday, 17 November

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career.

Takeaways

  • Grasp who your customers are and how to reach them online
  • Understand how to use metrics, KPIs, and analytics to quantify results
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Understand how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing

Preparation

This bootcamp is designed for anyone interested in gaining a deeper understanding of the digital marketing landscape.

What to bring to class: All participants must bring their own laptop to class. We also recommend bringing a project/company that you want to focus on for the bootcamp along with any brand documents (including elevator speech, example of the website), if you have them.

About the Instructor

Kristen Ferrer Photo

Director of Digital Marketing,
mdg

As a strategic marketing leader, Kristen focuses on marketing operations and digital campaign/program optimization. She is known for creating data-driven strategies that guide organizations through digital transformation and achieve organizational goals. Her favorite projects include digital acquisition through organic search, paid search and social, as well as email, user experience design, and data analytics. Kristen has been creating exceptional digital experiences for organizations of all types, including K12 and higher education, tech companies, professional services, and consumer goods since 2000. Her experience ranges from working with non-profits and associations, to startups and established for-profit companies of all sizes. Kristen has never met a spread sheet or a pug she didn’t like.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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