Digital Marketing Bootcamp
16

Saturday, 16 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp

Kristen Ferrer Photo


Digital Marketing Instructor, General Assembly

16

Saturday, 16 December

10 am – 5 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington, D.C. 20005
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills as you progress through the bootcamp. Mastering digital marketing will help you grow your business, your skill set, and your career.

Takeaways

  • Grasp who your customers are and how to reach them online
  • Understand how to use metrics, KPIs, and analytics to quantify results
  • Learn how to develop a content marketing strategy to effectively reach and retain your customers
  • Understand how to acquire and retain customers with digital marketing tools such as social media, paid advertising, email, and search engine marketing

Prereqs & Preparation

This bootcamp is designed for anyone interested in gaining a deeper understanding of the digital marketing landscape.

What to bring to class: All students must bring their own laptop to class. We also recommend bringing a project/company that you want to focus on for the bootcamp along with any brand documents (including elevator speech, example of the website), if you have them.

About the Instructor

Kristen Ferrer Photo

Digital Marketing Instructor,
General Assembly

Kristen is the Senior Director, Digital Brand for The Washington Center, the largest academic internship program in the world. She is a current Digital Marketing part-time instructor here at General Assembly DC. In her spare time she is principle and owner of KT&W Consulting, a boutique marketing consultancy that focuses on digital acquisition and retention. Over her 15+ year career, she has worked with many B2B, B2C and non-profit organizations delivering innovative marketing strategies and solutions that solve business needs. Her unique experience ties traditional marketing practices with new media and technologies for dynamic, creative and successful brand experiences. Her obsession with marketing is only shadowed by her obsession with pugs.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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