Digital Marketing Bootcamp
18

Saturday, 18 February

10 am – 5 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp

Julian Scharman Photo


Head of Digital, Color Genomics

18

Saturday, 18 February

10 am – 5 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco , CA 94104
$200 USD
Regular Ticket
$200 USD
Total

Questions? Read our FAQs

About This Workshop

This deep-dive will take a holistic look at digital marketing-- covering many of the essential (and cutting edge) digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses. Not only will this bootcamp survey these topics, but students will also be trained on 2 best-in-class digital marketing tools (Facebook & Mailchimp).

Students should walk away with an actionable understanding of the current digital landscape, a deep understanding of 2 digital advertising tools (via trainings), and their own digital marketing plan excel template.

Students will also have access to Julian after class and the week’s following the bootcamp to discuss their plan, and receive feedback on their work. He is also free to provide career advice & coaching for entering the digital marketing profession/field

Takeaways

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works, plus a hands-on training of Facebook Ads
  • Understand how large-scale email deployment works, and when & how to send it, plus a hands-on training of MailChimp
  • Articulate how the digital ad space auction systems work— including ad auction unit economics, pricing scales, pricing models, do’s & don’ts, trends
  • A dive into building a real digital marketing plan by making use of real-world templates, media projections, and costing exercises

Prereqs & Preparation

  • Laptop
  • Access to Facebook Ads manager— your own company’s or your personal ads account. You must have one setup before class starts.
  • Access to a business or personal MailChimp account - You must have an account opened with MailChimp before class starts.

About the Instructor

Julian Scharman Photo

Head of Digital,
Color Genomics

Performance marketer with 9-years experience in the advertising & startup space, helping companies break down the complexities of growing a digital business.
He has worked at leading San Francisco digital media agencies designing multi-channel communication campaigns for Fortune 500 companies.

Today, Julian is Head of Customer Acquisition & Traffic at Betabrand, a high-growth startup and one of the 1st fully crowdsourced clothing companies.

His focus is on finding the most innovative ways to attract & retain new customers including cutting-edge website experiences, highly-targeted and personalized email, mobile, digital advertising and analytics to tie it all together.

He has a customer-focused approach to growing a business that incorporates customer insights, creativity, logic, innovation and measurement accountability.

Julian will also eat anything you give him.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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