Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?
In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10 -week Digital Marketing part-time course.
Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
Write a SMART objective for a scenario digital marketing strategy.
Differentiate between KPIs and metrics.
Choose the right KPI and actionable metrics for your scenario.
From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
Choose an element of your campaign to test, and write a hypothesis for that test.
If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the class.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.
All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class
Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.
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