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Digital Marketing Bootcamp | October 22

$250 USD each
Friday, 22 October, 2021
5 am – 12 pm EDT
Online

About This Workshop

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10 -week Digital Marketing part-time course.

Takeaways

  • Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.

  • Write a SMART objective for a scenario digital marketing strategy.

  • Differentiate between KPIs and metrics.

  • Choose the right KPI and actionable metrics for your scenario.

  • From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.

  • Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.

  • Choose an element of your campaign to test, and write a hypothesis for that test.

Preparation

If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the class.

  • This class is taken completely online via Zoom and Slack.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class

About the Instructor

Nigel Sheldon Photo

Strategy and Digital Transformation

Nigel has extensive experience in advising clients on digital strategy, developing training programmes, facilitating workshops and delivering digital transformation projects. As well as training in both the Google and Sainsbury’s & Argos marketing transformation programmes, he has also been a practitioner working within clients and ad agencies.

Over his career he has had plenty of experience working with businesses that are complex and need to be agile. Starting in agencies mostly within WPP, he managed the media strategy for clients such as Amex, Nestle, Kellogg’s, Boots, Rolex and IBM – and set up from scratch the digital departments at J Walter Thompson and Mindshare.

On the client side, he helped develop Barclays’ global media and digital marketing strategy as part of its One Barclays transformation team. As head of global planning at Jaguar's in-house agency (Spark44), he was involved in the development of the global re-positioning of the Jaguar brand and the launch of key models such as the F-TYPE.

Nigel is an avid consumer of news and enjoys researching. His passion for Southampton Football Club never dies, nor does his love of good books, walking his eccentric dog or travelling the world.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.