Digital Marketing Bootcamp | May 3
Magen Allen
Founder,
Radli Inc.
About This Workshop
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?
In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimization, and email marketing.
This digital marketing bootcamp provides a concise introduction to our evening and 1-week Digital Marketing courses, which dives further into paid advertising, marketing analytics, content marketing, and more.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
- Write a SMART objective for a scenario digital marketing strategy.
- Differentiate between KPIs and metrics.
- Choose the right KPI and actionable metrics for your scenario.
- From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
- Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
- Choose an element of your campaign to test, and write a hypothesis for that test.
Preparation
If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the digital marketing bootcamp.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Magen Allen
Founder,
Radli Inc.
Magen Allen is the founder of Radli Inc., a socially conscious consultancy that helps mission-driven businesses and nonprofits achieve their loftiest goals through digital strategy. Previously, Magen was the Director of Communications for Hunger Free America, where she oversaw the organization’s public message. While there she developed HFA’s digital strategy, organized press and media events, and played a large role in the organization’s brand development.
Magen is driven most by her love of problems, and more specifically thinking through and solving them. Viewing poverty reduction as one of the world’s most pressing problems, Magen travelled the world for three and a half years studying poverty reduction strategies and anti-hunger in Costa Rica, Taiwan, Thailand, India, Turkey, China, and South Africa before ultimately settling down in New York to finish her thesis on the subject. Currently living in Brooklyn, her greatest passions are meeting strangers and helping them solve problems through digital strategy, and cool ranch doritos.
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