Digital Marketing Bootcamp
14

Saturday, 14 March

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$220 AUD
Regular Ticket
$220 AUD
Total

Questions? Read our FAQs

Digital Marketing Bootcamp | March, 14

Stephen Toms Photo


Co-Founder, Smithfield Digital

14

Saturday, 14 March

10 am – 4 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
$220 AUD
Regular Ticket
$220 AUD
Total

Questions? Read our FAQs

About This Workshop

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.

Takeaways

  • Learn how to create a basic brand/marketing strategy

  • List and execute at least 5 key best practices on content marketing

  • Identify and describe at least 3 marketing techniques for each channel

  • Walk away with examples of KPIs and metrics to track

Preparation

  • Laptop or at the very least a notepad and pen

  • Project/company that you want to focus on during the exercises portion

About the Instructor

Stephen Toms Photo

Co-Founder,
Smithfield Digital

Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.

In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.

NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.

As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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