Digital Marketing Bootcamp | December 10

£190 GBP each
Friday, 10 December, 2021
5 am – 12 pm EST
London (Online)

About This Workshop

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals & build confidence and capability to apply modern marketing strategies in our 10 -week Digital Marketing part-time course.

Takeaways

  • Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.

  • Write a SMART objective for a scenario digital marketing strategy.

  • Differentiate between KPIs and metrics.

  • Choose the right KPI and actionable metrics for your scenario.

  • From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.

  • Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.

  • Choose an element of your campaign to test, and write a hypothesis for that test.

Preparation

If you already have Google Ads, Facebook Ads Manager, and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your login information. If not, we will set you up during the class.

  • This class is taken completely online via Zoom and Slack.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

  • We will provide a link to the session 24h before & again on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class

About the Instructor

Andrew White Photo

Co-founder, Mytrest | Ex-Google & Linkedin

Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.