Digital Marketing Bootcamp
28

Saturday, 28 September

10 am – 5 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$195 USD
Regular Ticket
$195 USD
Total
`

Questions? Read our FAQs

Digital Marketing Bootcamp | September 28

Michele Aymold Photo


Vice President of Marketing, Parker Dewey

28

Saturday, 28 September

10 am – 5 pm CDT

GA Chicago @ Rent 24

444 N Wabash Avenue, 5th Floor
Chicago, IL 60611
$195 USD
Regular Ticket
$195 USD
Total
`

Questions? Read our FAQs

About This Workshop

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and marketing strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.

Takeaways

  • Learn how to create a basic brand/marketing strategy

  • List and execute at least 5 key best practices on content marketing

  • Identify and describe at least 3 marketing techniques for each channel

  • Walk away with examples of KPIs and metrics to track

Preparation

  • Laptop or at the very least a notepad and pen

  • Project/company that you want to focus on during the exercises portion

About the Instructor

Michele Aymold Photo

Vice President of Marketing,
Parker Dewey

Michele is a persuasive leader experienced in managing all aspects of marketing and communication strategy. Her highly-visible, process-driven campaigns have scaled small companies into industry leaders, including: Big Machines (acquired by Oracle), Bersin & Associates (acquired by Deloitte), LearnCore (acquired by Showpad), and most recently G2 Crowd. Currently, Michele is Vice President at Parker Dewey and uses her expertise to connect companies with Career Launchers through Micro-Internships. Michele holds a Master of Arts in Communication from the University of Illinois at Chicago and is Marketing Automation certified.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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