Digital Marketing at the Brewery by GA x Redhook Brewlab | Online

About this workshop

General Assembly and Redhook BrewLab join forces to bring the power of digital marketing to the Seattle community for one high impact, interactive evening at the brewery!

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

• Break down the components of a digital marketing campaign.
• Survey today’s digital marketing landscape and its career opportunities.
• Learn to approach a marketing campaign by identifying your objectives first.
• Get hands-on practice identifying key performance indicators (KPIs).

Whether you are brand new to tech, starting to dip your toes into Digital Marketing, or just curious about the intersection of tech and our daily lives, Markteting in the Brewery will inspire you to jumpstart your journey and never stop learning.

Capacity is limited so admission will be first come, first served. Please RSVP.

Bring your ID, a fully-charged laptop and an open mind. Be ready to learn while sipping a brew or two.

Schedule 5:30 pm: Check-in + Grab a beer


6:00 - 8:00 pm: Intro to Digital Marketing - taught by Jim Huffman, Cofounder & CEO of GrowthHit


(Unfortunately, beers are not included by RSVP'ing.)

Takeaways

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.