Digital Marketing 101
20

Tuesday, 20 December

6:30 8:30 pm EST

GA D.C. (Northern Virginia)

Crystal City
2231 Crystal Drive #1000
Arlington , VA 22202
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Chelsea O'Hanlon Photo


Digital Strategist, GMMB

20

Tuesday, 20 December

6:30 8:30 pm EST

GA D.C. (Northern Virginia)

Crystal City
2231 Crystal Drive #1000
Arlington , VA 22202
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

*Please note this class will be at 1776 in Crystal City - 2231 Crystal Dr #1000, Arlington, VA 22202

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Survey the digital marketing ecosystem, including current tools, opportunities, and careers.
  • Introduce the Objective-First Framework as a framework for approaching marketing campaigns.
  • Break down the components of digital marketing campaign strategy for a known company.
  • Practice identifying key performance indicators (KPIs) for a company.

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Chelsea O'Hanlon Photo

Digital Strategist,
GMMB

Chelsea is a Digital Strategist at GMMB, an integrated communications firm focused on social change, political advocacy and corporate social responsibility. As the lead social engagement strategist, she has experience working with a wide gamut of clients, from Fortune 500 companies to nonprofits to government agencies. Chelsea is passionate about helping clients unlock their full potential on social media by leveraging a data driven approach fused with creative thinking. She is also well versed in other components of digital marketing and strategic campaigns, including paid media, influencer marketing, website development, digital creative development and analytics. Chelsea will begin pursuing her MBA at Georgetown University’s McDonough School of Business this fall, concentrating on marketing and corporate social responsibility.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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