Digital Marketing 101
17

Saturday, 17 December

10 am – 12 pm EST

Joseph A. Doorley Municipal Building

444 Westminster Street First Floor Conference Room
Providence , RI 02903
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Leon Noel Photo


Co-Founder & CEO, SocialSci

17

Saturday, 17 December

10 am – 12 pm EST

Joseph A. Doorley Municipal Building

444 Westminster Street First Floor Conference Room
Providence , RI 02903
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

About the Instructor

Leon Noel Photo

Co-Founder & CEO,
SocialSci

Leon Noel is the CEO of SocialSci, an academic surveying platform used by thousands of scientific researchers around the world. Leon conceived of SocialSci while studying biological anthropology at Yale. His company, incubated by TechStars Boston and Dog Patch Labs, has raised over one million in funding and has helped researchers answer more than 18 million scientific questions. When not running SocialSci, Leon enjoys teaching tech skills to students of all ages through General Assembly, Resilient Coders, and Citizen Schools MA.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.