Digital Marketing 101
11

Wednesday, 11 January

7 9 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$25 USD
Regular Ticket
$25 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Alex Allper Photo


Creative Director / Consultant, Team Prime Time

11

Wednesday, 11 January

7 9 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$25 USD
Regular Ticket
$25 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

About the Instructor

Alex Allper Photo

Creative Director / Consultant,
Team Prime Time

Outgoing and inspiring creative professional with extensive experience constructing campaign-driven content and bringing ideas to life using digital and integrated marketing methodologies. A proven copywriter of taglines / prose with an innate ability to capture the audience with persuasive
presentations. Recognized for designing, developing, and delivering brand-activating promotions and events, while juggling multiple projects simultaneously. A confident team leader with a track record of being a catalyst for creativity and exceeding sales expectations. Looking to join a creative advertising team and produce industry-first ideas that drive success.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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