Digital Marketing 101
14

Wednesday, 14 December

7 9 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Jaclyn Mullen Photo


Chief Operating Officer, Buzz Builder, Consultant, Speaker, Entrepreneur, Jaclyn Mullen Media

14

Wednesday, 14 December

7 9 pm PST

GA Los Angeles (DTLA)

1933 S. Broadway, 11th Floor
Los Angeles , CA 90007
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

About the Instructor

Jaclyn Mullen Photo

Chief Operating Officer, Buzz Builder, Consultant, Speaker, Entrepreneur,
Jaclyn Mullen Media

Jaclyn Mullen is a performing artist turned Entrepreneur, speaker, content creator and coach. For over five years now, she has been creating content, classes, and workshops that bring professionals and entrepreneurs together to connect, learn and leverage the Internet as a stage. She is a regular contributor to Entrepreneur.com and HuffingtonPost.com. Her social media claims to fame include winning 25,000 miles from American Airlines, generating $1,244 in one hour for charity via Twitter and making real life friends with her Twitter and Instagram connections. She is a proud alumni+scholar of the Tory Burch Goldman Sachs 10,000 Small Businesses program, the University of Miami and Manhattan Comedy School.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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