Digital Marketing 101
15

Thursday, 15 December

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

Digital Marketing 101

15

Thursday, 15 December

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by advances in the digital field, from retailers to brands and agencies.

In this introductory class, develop an understanding of the digital marketing landscape and the identify the key components and metrics behind a digital marketing strategy.

No prior knowledge required!

Takeaways

  • Survey the digital marketing ecosystem, including current tools, opportunities, and careers.
  • Introduce the Objective-First Framework as a framework for approaching marketing campaigns.
  • Break down the components of digital marketing campaign strategy for a known company.
  • Practice identifying key performance indicators (KPIs) for a company.

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.