Digital Marketing 101
8

Wednesday, 8 March

6 8 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Joe Anhalt Photo


Marketing Manager, Interior Define

8

Wednesday, 8 March

6 8 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses.

We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

About the Instructor

Joe Anhalt Photo

Marketing Manager,
Interior Define

One of the first marketing hires at Chicago based startup SpotHero, Joe has had the opportunity to try on many different marketing hats. With experience in SEO, SEM, content marketing, copywriting, email marketing, social media, video and mobile, Joe was a key component to SpotHero's growth across the country.

Joe now runs the Marketing team for Chicago startup Interior Define. When Joe is not marketing he's finding the new eats around town, traveling or taking improv classes at iO.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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