Digital Marketing 101
19

Monday, 19 December

6 8 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Digital Marketing 101

19

Monday, 19 December

6 8 pm CST

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

This 2-hour deep-dive will take a holistic look at digital marketing, covering many of the essential digital advertising platforms, tools and analytics systems that entrepreneurs & digital marketers alike use to help launch & optimize their online businesses.

We will also identify today's key terminology and areas that professionals of all levels, disciplines, and backgrounds are being asked to demonstrate a fluency in.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Recommended but not required: Exposure to, or experience or education in traditional marketing principles, or related fields.

About the Instructor

Jeff Davis Photo

Jeff Davis, Founder of The Sales and Marketing Alignment Summit, has had the opportunity to work in several different roles within Sales and Marketing throughout his professional career of over a decade. With rich experiences in both Sales and Marketing, Jeff takes an extremely unique approach to business development that focuses on fusing both functions to create the best platform to engage prospects.

He focuses on helping Sales and Marketing learn to speak each other’s language and better appreciate their interdependent relationship. Business development is about listening to prospects, connecting with their pain points, and demonstrating value through a product or service. This is best done when Sales and Marketing work as a cohesive team with the same goals.

He has been recognized with several awards for being a top sales performer, has done Sales coaching for startups at Chicago's 1871, mentors/speaks at The University of Chicago Booth School of Business, and is an instructor at the Startup Institute. He regularly publishes on the topic of Sales and Marketing Alignment on Linkedin, Twitter, Business 2 Community and Business.com. Connect with Jeff for speaking or consulting opportunities.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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