Digital Marketing 101
12

Monday, 12 December

6:30 8:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Ryan Kelly Photo


Director of Growth Marketing and Marketing Operations , Nanigans

12

Monday, 12 December

6:30 8:30 pm EST

GA Boston

125 Summer Street
Boston , MA 02110
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. Not sure if you can keep up or grasp your head around the technical jargon? Well, you can!

Step into the world of digital marketing with General Assembly. During our introductory workshop, learn how modern marketers drive successful campaigns using content, email, paid advertising channels, and more.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Using a combination of real-world examples, you’ll:

  • Learn about the tools at your disposal to run effective digital marketing campaigns.
  • Learn the basics of Facebook advertising and how to use it to acquire & retain some of your most valuable customers
  • Learn what a marketing funnel is and how to measure the conversion rates of it, which will lead you to identifying easy wins to move the bottom line.
  • Understand why 50% of leads aren’t ready to buy on the day of their first conversion and how email nurturing can push them to the finish line.
  • Learn what’s a landing page (hint: not a homepage) and how to build one that converts by following expert best practices
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?

Prereqs & Preparation

None.

About the Instructor

Ryan Kelly Photo

Director of Growth Marketing and Marketing Operations ,
Nanigans

Ryan is a data-driven growth marketer and former attorney. In his current role at Nanigans, Facebook’s leading marketing partner, he drives the company’s lead generation and new business goals by building, managing and executing paid acquisition, account based marketing campaigns, and other growth initiatives. Before Nanigans, Ryan was on the founding team at Bridj an app based pop-up mass transit network where he oversaw all areas of marketing, including: budgeting, drafting and executing on a localized playbook that fueled roll-outs to new markets, testing and optimizing digital and on-the-ground strategies for user acquisition and retention.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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